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| MEMBER ALERT - Announcing Free Direct Mail Marketing Opportunity to Members | |||
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MEMBER ALERT - Announcing Free Direct Mail Marketing Opportunity to Members
by mibnMaking Marketing to Moms Easier It's FREE to Members! Each month Moms In Business Network mails out a monthly newsletter to all of its members. Now Moms In Business will be turbo-charging that mailing by adding coupons and gift certificates promoting member's businesses to other members.
The mailing will start with gift certificates mailed to our members each quarter.
1- Be a member of MIBN in current status
2- Provide gift certificates or coupons up to 3.6" x 8.5". If you print 3 on a sheet, you must send them to us pre-cut.
3- Offers must be the following:
3a- Coupon- I got a coupon for $3.00 off Cabot Cheese once, and loved it. It cost me 50 cents for the block of cheese and now I keep buying the cheese because it's so good. I'd also keep buying it though even if I received a 50 cent or $1 coupon each month - Now that would be thrilling! Always include an expiration date.
3b- Gift Certificate- Examples of this would be 50% off your next order, or $20 off towards a purchase of $35 or more. Always include an expiration date. Valentines Day special gift certificates towards free products with purchase, Holiday specials, One night free hotel stay with 2 nights reservations. Stuff like this gives members the incentive to buy or at the very least - they check out your website, and if you are really lucky, they'll give the gift certificate to someone they know will use it if they won't use it.
4- To Participate:
Remember: You must be an executive mom member, business member or Premiere Partner Member to have your business included in the direct mail program. Sign up for program and mail in your certificates and coupons. Your coupons and certificates must be received to us by the 20th of each month to be in the next month's mailing.
5- Submit Your Information: The the help ticket or private messaging (to MIBN) let us know the following:
1- What geographic location you would like to mail to (national, only members in a state, only members in your city).
2- What you are planning to offer.
We will then notify you how many coupons/certificates to mail to us, and if your coupon/certificate is acceptable. Once you have approval, please mail the coupon/certificates to MIBN PO Box 50008 Henderson, NV 89016.
The THREE biggest questions about this program -
What if no one responds to my coupon or gift certificate?
Answer: That's okay! Because you've just gotten your name out there for FREE. You can then tweak your offer to find out what works and what doesn't - again, for FREE. People spend thousands of dollars in direct mailing and some are flops. With this program you don't risk anything and you've gained exposure and marketing knowledge. What if everyone replies to my offer? I can't afford to give that much away.
Answer: Giving incentives is an investment in marketing. But lets be realistic, you could stand on the street corner offering $100 bills and some people would decline! It's true. It's been tested before. Besides that, wouldn't you want to collect 100 names in your database of people who show interest in your product and a willingness to buy more? How much would that be worth in the next year? I'd like to do this, but I can't offer a discount to my business services/products. How can I still be a part of this?
Answer: Joint venture with another partner so that every time someone sees you, they get a gift certificate to the other business or Offer a great and valuable gift (like a restaurant or store gift card) to give everyone that meets with you or Offer a Free Consultation. There are a lot of ways you can offer gift certificates even if you can't reduce your prices. Not sure what to offer? Start looking at other people's ads for ideas. There's NO RISK
There's NO COST What are you waiting for?
Contact us now to be a part of the program.
About Moms In Business Network
Moms In Business Network is the leading association in the U.S.representing moms who are business owners, corporate executives and decision makers. Mothers influence everything...from what we eat, to the way we dress, to what we drive. There are 64 million working mothers in the U.S., and 80% of them control household purchasing decisions. They buy for an average of 3 or more people, and spend early $2 trillion annually -- the same purchasing power as Great Britain. 64% of female corporate leaders have children, and 44% of the over 10 million women business-owners have children under 18. more information about moms in business can be found at www.mibn.org
Originally Posted: Aug 14, 2008 at 9:01 AM Last Updated: Aug 14, 2008 at 1:01 AM Click here for a printable version. |
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> Call for more details - 702-870-6991 ask for Luwana