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| Alberto Culver | ||
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Alberto Culver
by mibn
The Alberto-Culver Company throughout its history has demonstrated every year its ability to sustain and build powerful brand names. The company's original and flagship product, Alberto VO5 Hairdressing is still, by far, the market leader in its category after 45+ years on retailers shelves.
Overall, the company ranks number seven in the U.S. hair care market and, in a number of important categories in the U.S. and internationally, we are the leader. We have three of the top five fastest growing brands in the hair care category.
Beyond growing existing brand names, we've created an environment where innovative new ideas can surface and be acted on quickly. From the internally developed Static Guard to Motions an exciting new line for African-Americans we are constantly looking for unmet consumer needs and building brands to satisfy those needs.
Originally Posted: May 23, 2007 at 2:57 PM Last Updated: May 23, 2007 at 2:57 PM Click here for a printable version. |
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