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Helpful Tips for Business Grand Opening?
Posted On Dec 5, 2007 at 2:48 PM

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tiffanyf


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I just started my own business and want to have a grand opening. I'm not an event planner, and have no idea how to plan the event so it isn't boring. Help!



   
Re: Helpful Tips for Business Grand Opening?
Posted On Dec 5, 2007 at 2:54 PM
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MIBN


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Dear Tiffany,

Congratulations on your new business venture!

Depending on your business type, grand openings can vary in format, style, and schedule, but here are a few things you definitely need.

~Decide on a date(s)
~Decide on who are going the "notable people" attending such as the mayor, local radio/TV personality, etc. Make sure they will all attend the ceremony. Many times these kinds of people require a fee, or have a scheduler to screen requests.
~Partner with one or more local networking/professional organizations to help you market it.
~Partner with a local charity as a fundraiser - this will help both you and them.
~Assign/hire a person as Master of the Ceremony for announcements, etc.
~Prepare a list of the people you would like to invite.
~Research press release writing and send out a professional quality press release (or hire a PR firm).
~Try to organize some media participants, e.g. TV, radio stations, newspapers etc.
~Prepare poster and flyers and place them in appropriate places, schools, grocery stores, post offices and any place where there is a lot of foot traffic.
~Partner with your neighbors to promote your opening. Offer their customers a "free gift" from your store with every purchase they make from his store.
~Prepare invitations, and make sure you include these:
-name of the event,
-date and time,
-location, and
-name of the ribbon cutter and any other distinguished guests,
-RSVP information.

~Prepare event schedule: welcome and introductions, speeches, ribbon-cutting, recognition of contributors and closing.
~After mailing out the invitations make sure you keep track on RSVP replies,
~Find a large pair of scissors, you may rent one from a party rental store, also purchase an appropriate ribbon.
~Buy decorations.
~Arrange any activities that you may offer after the opening, like introducing the business place to the guests, snacks and drinks, prizes etc.




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